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Photoshop Project: Waffle House Ads
Waffle House is tired of yellow and brown. Their marketing director has hired your design firm to re-brand Waffle House to one of three different demographic markets: 1. "extreme sport" skater dudes and/or dudettes 2. wealthy, upper-middle class folks in their 30s-40s 3. nostaligic old-timers (think Cracker Barrel) OR 1950s style (think Sonic) Use Photoshop to create a print advertisements for a magazine appropriate to your chosen market. Your advertisement should brand the product for that particular demographic. It should be original, clear, and memorable, presenting the experience (dining at Waffle House) in a way that makes the viewer want to eat at Waffle House. Requirements: 1. 600 pixels wide X 800 pixels high 2. Must say "Waffle House" somewhere. But don't use the "real" Waffle House logo. 3. Must have a unique byline/slogan, like "America's Place to Work, America's Place to Eat." But not that one. Use a slogan that fits your market. You can have even more text if you like. But you must at least have "waffle house" and the byline. 4. Must use at least one image (a photograph or illustration of food, buildings, people's faces, whatever). May use more than one image. 5. Upload to "waffle house finals" folder in the "121" drop box. Name your file: yourlastname.psd Grading Criteria: 1. Meets basic requirements above 2. concept (original, understandable, appropriate to product and demographic) 3. execution (color scheme, typography, visual organization/layout, graphics integration, photoshop professionalism, design enhances concept) Online Resources and Examples: visit http://www.lab404.com/121/ look under "photoshop project: waffle house ads" |