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Design Deliverables: Three Mockups (due at the beginning of class)

Use whatever software necessary to design THREE mockups of your project. Each mockup should show a unique direction different from the others. Since everyone is working in different media, the requirements are necessarily general. Each mockup should show enough detail for a client to be able to understand and commit to that particular direction.

You may use hand-drawn sketches, hand-drawn storyboards, animated storyboards, and/or text explanations to supplement your mockups if need be, but the main aspect of your mockups must be in digital media. The digital aspect of your mockup may take the form of Photoshop stills, short video clips, audio clips, etc. If your project is "interactive," your mockups needn't be interactive, but they should indicate interaction (links should be obvious as links, diagrams should show information architecture).

Each of the three mockups should be accompanied by a text "justification" explaining why you made the design decisions you did (a total of three justifications, one per mockup). These justifications may be short (a paragraph), but they should be concise and descriptive.

You may turn in your mockups 2 ways:
1. burn all your materials onto a CD-ROM, label it with your name, and hand it in at the beginning of class.
2. put all your materials in a folder called "yourlastname" and upload that folder with all its contents to: mmas.unca.edu/MMASStudents/_Cloninger/438/design/

If necessary, include any special instructions that I might need to know regarding the use of your media.


Grading criteria:
1. meets above requirements
2. level of detail (how thoroughly does each mockup approximate its final approach?)
3. design (typography, layout, colors, audio, motion, interaction, etc. [as applicable])
4. variability (how different are the three approaches from each other?)
5. justifications (clear, well-reasoned)

Online Resources and Examples:
visit http://www.lab404.com/438/
look under "regarding process: design"


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