NM 490
PROSEMINAR & PORTFOLIO
instructor: curt cloninger
email: curt at lab404 dot com
office: Zeis 214. Monday + Wednesday 2-3:30, or by appointment.
location: university of north carolina at asheville
* indicates an offline media object

class-specific | individual project: art | individual project: design | portfolio



intro
syllabus
rough project calendar
attendance and grading policies

major assignments
individual project (+ either creative brief OR grant proposal)
portfolio (+ creative brief)

required text
Hot-Wiring Your Creative Process* (Cloninger) [on server]



artist documentaries
alfredo jaar : william kentridge : james turrell : cindy sherman : kara walker : mel chin : An-My Lê : ann hamilton : janine antoni : martin puryear : fred wilson : marina abramović : mark dion

all art21 artist documentaries

art practice
What It Really Takes to Be an Artist (Fernández)
the big lecture 2006 (thompson)
america we stand as one (madalone)
this ain't no picnic (minutemen)

art process
Whitehead on adventure
Immaculate Heart College Art Department Rules (Kent)
Sentences on Conceptual Art (Lewitt)
new media department student learning outcomes and objectives * unc asheville student learning outcomes

grant proposal
assignment
Creative Capital application information
"emerging artists / emergent medium" call for proposals (walker art center)
rhizome net art commissions proposals
turbulence commissions
Intro to Funding for Art Projects (landsman)
no longer interested* (lambert)



on strategy
hot-wiring your creative process* (cloninger)
surfing the creative process (cloninger)
experience design* (shedroff)
oblique strategies: cards || list (eno/schmidt)
catalogue of strategies* (gerritzen et al.)
catalogue of strategies online (gerritzen)
the play ethic (kane)

design practice
milton glaser interview (curtis)

design process
the idea (ogilvy & mather)
a bad creative process

1. pre-design
CREATIVE BRIEF
pre-design deliverables: creative brief
creative brief questions (goto)
creative brief sample (goto)
project planner/design request form [pre-r.f.p.] (zeldman)
how to write a creative brief (McNamara)

2. design
exploratory sketching (katavolos)
theme/concept: go to sleep (rutterford)
mockups: fresh styles covers + spreads (segura inc.) | fresher styles covers (hit studio)



deliverables
creative brief
portfolio

theory
web site usability basics (cloninger)

tools
newhive [site hosting]
moo [business cards]

logo design
armin hofmann on logo design
paul rand logos
step-by-step logo (green)
cartype: car logos
a look at 30 other corporate logo redesigns (nudd)
Business Card Design: Better Than A Plain Ol’ Business Card (neville)
custom letters [hand lettering] (veen)

design firm sites
sagmeister inc.
hi-res
milton glaser inc.
flat
open
second story
seguara inc.
the designers republic
superfamous
cuban council
brand new school
motion theory
mk12

professional development
web designer survey findings (a list apart)
Selling Design: An Online Reading List (zeldman)
AIGA: Standards of Professional Practice
Creating a Demo Reel for Pixar
How to Write a Web Site Creative Brief (Watson)
Time for Change (Mok)
What Can I Do with a Major in New Media (UNCA NM department)
UNCA Career Center

graduate schools
Cranbrook Academy of Art: 2d Design
Tisch ITP
School of the Art Institute of Chicago
RISD: Digital + Media
Copenhagen Institute of Interaction Design
Institute Without Boundaries (bruce mau design / george brown college)
Carnegie Mellon: Interaction Design
UCSD: MFA
MIT: Art, Culture, and Technology
California Institute of the Arts
UCSC: Digital Arts and New Media
Pratt
Parsons: Design and Technology
Parsons: Fine Arts
Transart Institute
UCSD PhD: Art History, Theory, and Criticism
EGS: Philosophy, Art, and Critical Thought

inspiration
how a designer grows (tselentis)
Revenge of the Right Brain (pink)
50 Designers x 6 Questions (Lennartz)

ethics
Bruce Mau and the Apotheosis of Data (Stairs)
Integrating Sustainability into Design Education (designers accord)