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Pre-Design Deliverables: Creative Brief (due at the beginning of class)
Use the text editor (and spell-checker!) of your choice to compose a creative brief. Print it out and hand it in. The brief should follow this format: ++++++++++++++++++++++++++++++ 1. Basic Information: (can literally just fill in blanks below) a. Your Name: b. Company Name (if applicable): c. Site Summary: [a single-minded sentence that will describe the portfolio site when implemented.] 2. professional assessment (in complete sentences, as paragraph[s]): a. short term empoloyment goals regarding your portfolio b. 2-3 URLs of other portfolio sites trying to achieve your same goals. What do you like about them? What would you do better? c. professional strengths d. professional weaknesses 3. audience: (in complete sentences, as paragraph[s]) a. primary target audience b. secondary target audience c. desired audience perceptions 4. featured media: (in complete sentences, as paragraph[s]) a. range of media (3D, print, interactive, etc.) b. depth of media (how many pieces do you want to showcase?) 5.legacy issues -- how/by whom will project be maintained, or will it? 6. tone/manner/look/feel/personality: (in complete sentences, as paragraph[s]). Use descriptive adjectives to describe overall design approach. 7. constraints/considerations/obstacles/cautions: (in complete sentences, as paragraph[s]) Known issues to watch out for in terms of feasibility. ++++++++++++++++++++++++++++++ Grading criteria: 1. follows above format 2. approach is well-considered and sensible 3. approach is clearly, concisely described |