Redesign the Whole World

"To get mumbo jumbo out of the world."
William Morris

If current goods and tools are unsatisfactory, make your own.

typeface > paragraph > page > ornamentation/illustration > furniture > room > architecture > city > word

Design the context around your design.

Morris spent his time talking to craftsmen, because we make the world -- homes, cities, and online.

"Life doesn't simply happen to us; we produce it. That's what style is. It's producing life. Rather than accepting that life is something that we passively receive, accept, or endure, I believe that life is something we generate... Style is a decision about how we live. Style is not superficial. It is a philosophical project of the deepest order."
Bruce Mau