influences:
Swiss Modernism (Josef Müller-Brockmann Grid Systems) vs. Wolfgang Weingart
characteristics:
grid-based photo cropping [flat] /
floating products [crate & barrel, target] /
abstract residual gridmarks /
text as texture [christine woditschka, khatarina grosse, eva presenhuber, constant]
/
dramatic jumps in type size [kind company, pep karsten]
/
minimal palette [type different]
/
grayscale diagonals and dots
uses:
catalog site
/
portfolio site
/
modernist product site (modern furniture, modern architecture, modern automobiles)
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